Privacy Policy

Privacy Policy

BASK are fully committed to ensuring your information remains private.

We will only use your information to:

  • Assist with the delivery of your purchases
  • Provide order updates
  • Send information about our products and services
  • Provide assistance with fraud prevention and detection
  • Show you BASK adverts as you browse the web
  • Find out what you and other customers like - meaning we can develop awesome products, provide great customer service and create fantastic deals

We need to keep some of your information on record to:

  • Provide customer service and support with current and historic orders or queries
  • Train our staff so that we can keep up the great customer service!
  • Sell products (current and future) and ensure we stay ahead of the competition

We may keep a record of your IP address in order to:

  • Protect our website and reduce the incidence of fraud and malicious activities
  • Improve our website and in turn your customer experience

We may keep a record of your social media accounts:

  • If you link a social media account to us to permit faster logging in, we’ll use this to create your account
  • We can also use the information to provide product recommendations 

Survey, competition and promotion responses:

  • We need your feedback to improve our service
  • We need your entry details to notify you if you’ve won 

Whilst providing us with your information is entirely at your own discretion, failure to provide us with the information we request may prevent you from using the site and its functions.

Our aim is only ever to improve your customer experience and therefore we may on occasion share your information with third party systems in order to improve our product and service offering.

We do not and would not sell your personal data to any third party - we prefer to keep you as our own customer! However, on occasion we may need to share your data in order to fulfil our commitment to you. This includes sharing information within BASK companies, and also sharing information with third-party companies who assist in fulfilling your orders such as courier companies, marketing agencies, advertising partners and website hosts.

We may from time to time send you marketing message by email or text. If you do not want to receive these messages please unsubscribe from them (there’s an option at the bottom of the message).

We will only hold your information for as long as you want us to - if you would like us to delete your data please send an email to If reasonably necessary we may continue to hold information in order to meet legal and regulatory requirements in order to resolve disputes, prevent fraud and abuse or to enforce our T&Cs irrespective of whether you have asked us to delete the data.

At any time you have the right to learn how we use and store information about you, you also have the right to correct any incorrect or misleading information that we hold about you, and you reserve the right to request that we stop collecting and processing data about you, and in some cases delete the records about you that we hold.

We may change this page from time to time to reflect changes in how we process your data. If we make any significant changes, we will always notify you of this via our website or through email to allow you to accept the revised conditions.

If you’ve spotted a vulnerability in our site or think there’s been a potential breach, please get in touch with great urgency -, expressing your concerns in as much detail as possible. Thank you.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

General Data Protection Regulation (GDPR)

Under GDPR 2018, you may request details of personal information which we hold about you. If you would like a copy of the information held on you, please write to us. If you believe that any information, we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

To comply with GDPR, unless a ‘Legitimate Interest’ is expressed, we conduct cleansing of our mailing lists ensuring contacts ‘Opt-In’ to receive information.

In certain circumstances, such as for ‘Legitimate Interests’ we will still contact customers who have previously given us their permission to contact us. For these we have followed a 3-step process to ensure compliance. The 3 steps followed are: Purpose Test, Necessity Test, Balancing Test.